London Book Fair

For almost 50 years, one of the most significant fairs in the publishing industry has been organized each year in London. With more than 25,000 attendees and 1,700 exhibitors from 124 countries, it is the second-largest and second most important fair, following the Frankfurt Book Fair. The fair features a different country or region each year, with the purpose of popularising reading and local authors.

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New visual identity

As a result of keeping up with market expansion and fulfilling the need to increase market recognition, the Graphic Institute of Croatia  introduced its new visual identity. It includes a revised logotype that is up-to-date with the trends thanks to its fresh and straightforward shape, and which simultaneously preserves a part of tradition by featuring 1874 as the year of establishment of the company. The new logo is more adjusted to dynamic developments on the market, which has always offered opportunities for GZH to act as a reliable printing partner, inspiring absolute consumer confidence. Our goal is to further strengthen our market-leading position.

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Innovative design of the diary

You have probably already come across our diary for 2017. Its somewhat robust, properly dimensioned design has been chosen with specific purpose as our desire was to present a rare type of binding that we produce – spiral binding with hard spine and hardcover. Hardcover provides firmness and durability, while spiral binding allows pages to be easily turned.

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